djerome
21st October 2004, 08:34
has he had a gig in 20 years? probably not. i find out he's now rappin' for Bacardi. Break out the Bacardi !
Terror Squad leader Fat Joe and rap pioneer Melle Mel recently wrapped up shooting for Bacardi Superior's TV and print advertising campaign.
Shot in Harlem, New York City, the spots feature Joe rocking a custom diamond encrusted "Bacardi Bat" necklace worth almost $100,000 and designed by Jacob the Jeweler.
The story line follows Joe in a Harlem bodega as he purchases a bottle of Bacardi. He and some friends hop on the subway en route to Brooklyn, where he meets up with his friend, legendary rapper Melle Mel, of The Furious Five.
... maybe if we're lucky he'll also turn "The Message" into a booty party track.
Terror Squad leader Fat Joe and rap pioneer Melle Mel recently wrapped up shooting for Bacardi Superior's TV and print advertising campaign.
Shot in Harlem, New York City, the spots feature Joe rocking a custom diamond encrusted "Bacardi Bat" necklace worth almost $100,000 and designed by Jacob the Jeweler.
The story line follows Joe in a Harlem bodega as he purchases a bottle of Bacardi. He and some friends hop on the subway en route to Brooklyn, where he meets up with his friend, legendary rapper Melle Mel, of The Furious Five.
... maybe if we're lucky he'll also turn "The Message" into a booty party track.